Books Details
Author : Seth Godin Pages : pages Publisher : Penguin Audio
Language : eng ISBN-10 : B07DKN7DG2 ISBN-13 :
Books Descriptions
Over the past quarter century, Seth Godin has taught and
inspired millions of entrepreneurs, marketers, leaders, and
fans from all walks of life, via his blog, online courses,
lectures, and bestselling books. He is the inventor of
countless ideas and phrases that have made their way into
mainstream business language, from Permission Marketing to
Purple Cow to Tribes to The Dip. Now, for the first time, Godin
offers the core of his marketing wisdom in one accessible,
timeless package. At the heart of his approach is a big idea:
Great marketers don't use consumers to solve their company's
problem; they use marketing to solve other people's problems.
They don't just make noise; they make the world better. Truly
powerful marketing is grounded in empathy, generosity, and
emotional labour.This book teaches you how to identify your
smallest viable audience; draw on the right signals and signs
to position your offering; build trust and permission with your
target market; speak to the
